We are a marketing agency BASED IN BELFAST and ARE dedicated to helping you turn visitors into customers. We provide solutions to help our clients grow their market influence, engage with their customers and increase their online sales.
WHAT WE DO
EMAIL CONTENT MARKETING
Whether you have a newsletter you want to deliver to clients, a deal you have for your regular customers or information that you share with your email lists, we take that content and deliver it in an attractive, engaging format that is targeted to the audience you want to reach. This can be done on a weekly, monthly or ad hoc basis and allows your clients and customers to hear from you regularly on matters that are relevant to them.
Ever signed up to a company's email list on their website because you were interested in their products/services and didn't hear from them for weeks or months (or ever)? We implement various email automations that allow you not to miss out on a sale and allow you to engage with visitors in a personal manner without even having to do any admin, making you look great and helping your customers get what they wanted.
EMAIL SEGMENTING- ECOMMERCE
We get sick of getting bulk emails about products that we aren't even interested in or that are totally inappropriate and find we soon stop engaging with those brands. We work hard to create 'personas' of regular customers and analyse there data around regular spending patterns to deliver emails that not only look great and offer great content, but are appropriate, timely and insightful.
We also offer a number of other complementary services that work hand-in-hand with email marketing
SO... EMAIL... REALLY?
Email has been the central pillar of how businesses have communicated for decades. Whether it was to other businesses (B2B) to customers (B2C) or just internally. With the advent of so many new ways to communicate and social platforms you would be forgiven for thinking that email is obsolete, out of date and of little or no value but check out these stats, you couldn't be any further from the truth...
Email Marketing Stats
- 86% of business professionals prefer to use email when communicating for business purposes.
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
- Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
- 80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).
- 73% of millennials identify email as their preferred means of business communication.
- Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
- Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.
- In the UK, every one pound spent on email marketing has an ROI of 38 pounds
- Checking email is a complementary activity. People do it while watching TV (69 percent), in bed (57 percent), and on vacation (79 percent).
*Content based on an article by Wordstream